Jin Rong Jie Zi Xun·2026-01-04 04:55Core Insights - The launch of the 2026 national subsidy program has led to a significant increase in consumer interest in purchasing home appliances, with innovative delivery methods such as robot-assisted delivery enhancing customer experience [1][3][5] Group 1: National Subsidy Program - Starting January 1, 2026, consumers can receive a subsidy of 15% on the purchase price for various electronic products, with a maximum subsidy of 500 yuan for certain items and 1500 yuan for major appliances [3][4] - Consumers can save up to 11,000 yuan cumulatively across ten categories of home appliances and digital products, with additional discounts available through trade-in programs and coupons [4] Group 2: Company Initiatives - JD.com has invested heavily in ensuring the effective implementation of the national subsidy program, with significant resources allocated to logistics, customer service, and marketing to enhance consumer experience [5] - The company has introduced a comprehensive service model that includes free old appliance pickup, dismantling, and transportation, as well as on-site activation for new devices [5] Group 3: Consumer Experience - The first delivery under the national subsidy program featured a combination of human and robot delivery, which has been well-received by consumers, enhancing the overall shopping experience [1][3] - JD.com aims to continue improving the consumer experience by providing a seamless integration of various subsidy programs and ensuring efficient service delivery [5]