“久治牦牛”特色农畜产品展销点（西宁店）签约活动在西宁举办

Core Viewpoint - The strategic cooperation between the government of Jiuzi County and Jiuja Agricultural and Animal Husbandry Technology Co., Ltd. aims to promote the unique agricultural and livestock products of Jiuzi County, particularly the Jiuzi yak, through a new sales point in Xining [1][2]. Group 1: Background and Significance - Jiuzi County, with an average altitude of 4,000 meters, is a significant water conservation area for the Yellow River and Yangtze River, and is one of the first demonstration counties for green organic agricultural and livestock product exports in Qinghai Province [1]. - The region boasts 7.364 million acres of organic certified grassland, a unique plateau climate, ample sunlight, and a favorable growth environment, which contribute to the production of high-quality organic agricultural products, including the renowned "Jiuzi Tribute Yak" [1]. Group 2: Product Certification and Challenges - The Jiuzi yak has received several prestigious certifications, including the first "Special Excellent" climate quality certification in Qinghai Province and is expected to be included in the national livestock genetic resources catalog by 2025, along with national green organic and geographical indication protection product certifications [1]. - Despite these achievements, the products face challenges such as remote location, inconvenient transportation, and market information asymmetry, leading to a situation where they are not widely recognized [1]. Group 3: Market Expansion Initiatives - The newly established sales point in Xining, located within a hotpot restaurant, showcases various local products such as yak meat, Fritillaria, Tibetan incense, and dairy products, allowing customers to experience authentic Jiuzi yak hotpot [2]. - This initiative is part of a broader strategy to transform the industry and expand market reach, serving as a bridge to connect pastoral areas with urban markets and facilitate the conversion of ecological value [2].