“老己游”引爆泉城文旅新热潮！济南旅游订单同比激增91%

Core Insights - The domestic tourism market in China experienced a strong start during the 2026 New Year holiday, with a significant increase in ticket bookings and overall travel orders, particularly in Jinan, which saw a 91% year-on-year growth in travel orders [1][11]. Group 1: Tourism Trends - The 2026 New Year travel boom is primarily driven by the younger generation, with those born after 2000 accounting for 39% of travelers, embracing a new travel philosophy termed "self-care travel" [3]. - Jinan's tourism landscape is evolving with diverse cultural and entertainment offerings, reflecting a shift from traditional sightseeing to immersive experiences [11]. Group 2: Popular Attractions - The top five popular attractions in Jinan include Baotu Spring, Daming Lake, Shandong Museum, Qianfo Mountain, and the "MOMENT" concert, indicating a blend of cultural, natural, and entertainment experiences [6][7]. - The concert's inclusion in the top attractions highlights Jinan's appeal to Generation Z tourists, showcasing a new consumption model where events drive travel [4][11]. Group 3: Regional and International Trends - The overall ticket booking for inbound tourism increased by 110%, with significant growth in experiential products, particularly from regions like Hong Kong, Malaysia, and Thailand [9][10]. - Hainan's duty-free shopping and beach vacation model has attracted international tourists, with Sanya seeing a 170% increase in inbound orders [9]. Group 4: Future Outlook - Jinan is positioned to lead growth in the tourism sector, capitalizing on its rich cultural heritage and modern infrastructure, which supports a full-day tourism ecosystem [11]. - The shift towards personalized and immersive travel experiences is expected to be a key competitive factor in the tourism market moving forward [11].