“老己游”点燃海滨文旅新热潮！青岛元旦旅游订单激增118%

Core Insights - The domestic tourism market in China experienced a strong start during the 2026 New Year's holiday, with a significant increase in ticket bookings, particularly in Qingdao, which saw a 118% year-on-year growth in overall tourism orders, surpassing the national average [1][3][7] Group 1: Tourism Trends - The younger generation, particularly those born after 2000, dominated the travel scene, accounting for 39% of travelers, reflecting a shift towards a new travel philosophy focused on self-enjoyment and personalized experiences [4][7] - The trend of "micro-vacations" gained traction, with a notable increase in hotel bookings and cross-province stays during the holiday period, indicating a growing preference for extended stays [4][6] Group 2: Qingdao's Tourism Appeal - Qingdao's unique blend of mountain and sea resources, along with its rich industrial culture and emerging consumer experiences, has revitalized both local and inbound tourism [3][5] - The top five attractions in Qingdao, including the Qingdao Beer Museum and Laoshan Scenic Area, highlight the city's diverse tourism offerings that cater to various demographics, particularly families and young adults [5][6] Group 3: Inbound Tourism Growth - The inbound tourism market showed robust growth, with ticket bookings increasing by 110% year-on-year, and a significant rise in experiential product bookings, particularly from regions like Hong Kong and Southeast Asia [6] - Hainan's duty-free shopping and beach vacation model attracted international visitors, with cities like Sanya and Yantai emerging as popular destinations [6]