全城皆舞台 跨年盛典迎新

Core Insights - The New Year countdown event in Beijing featured a "dual main venue" approach, successfully engaging the entire city and achieving over 38 million live views and a total reach of 235 million [1] Group 1: Event Overview - The event marked a shift from a single main venue to a city-wide celebration, integrating various cultural, commercial, and tourism elements [1] - The countdown ceremony connected seven districts, creating a "2+7" network that highlighted significant cultural landmarks [2] Group 2: Economic Impact - During the New Year holiday, 60 key commercial districts in Beijing generated sales of 8.46 billion yuan, with a daily year-on-year growth of 5.6% [2] - Over three days, monitored sectors including department stores, supermarkets, and restaurants achieved cumulative sales of 4.04 billion yuan, with a daily year-on-year growth of 16.3% [2] Group 3: Technological Integration - The event utilized advanced technology, such as an AR light show at the Great Wall, enhancing the visual experience and modern appeal [3] - A dedicated mini-program, "Beijing Fan," was launched to provide citizens with access to various discounts and allow them to participate in the celebration virtually [3] Group 4: Global Connectivity - The countdown event connected with global cities, receiving video greetings from mayors of cities like London and Athens, and included representatives from various embassies [4] - The Beijing Cultural and Tourism Bureau launched a promotional video for inbound tourism, emphasizing Beijing as a welcoming city [4] Group 5: Operational Support - The event's success was supported by efficient operations from various city departments, including extended subway services and increased public transport capacity [5] - The transportation network saw significant passenger numbers, with nearly 500,000 people using taxis and ride-hailing services during the event [5]