元旦假期，山东200家重点监测景区纳客468.2万人次

Core Insights - The tourism sector in Shandong Province experienced significant growth during the 2026 New Year holiday, with 4.682 million visitors and revenue of 194.387 million yuan, marking increases of 14.0% and 12.2% respectively compared to the previous year [1] - Major 5A scenic spots saw an average daily visitor count of 370,800, a 24.1% increase from January 1, 2025, and an average daily revenue of 12.9174 million yuan, up 38.3% from the same date [1] Group 1: Event Highlights - Various cultural and artistic events were organized, such as the "2026 Art Museum Wonderful Night" at Shandong Art Museum, combining exhibitions and performances to enhance the festive atmosphere [2] - Activities like the "Wishing Balloon Release" and "Love Fireworks Show" were held in Zibo, while Dongying utilized social media for live broadcasts, attracting over 30,000 viewers [3] - Cities like Qingdao and Yantai organized unique events to showcase local charm, including winter-themed activities and new year runs [3] Group 2: Scenic Area Innovations - Scenic spots enhanced visitor engagement through interactive experiences, such as role-playing and traditional craft exhibitions in Zibo and immersive tours in Taierzhuang Ancient Town [4] - Weihai's scenic area hosted a "Swan Fairy Tale Festival" with diverse winter activities, while Dezhou and Liaocheng offered various cultural performances to enrich the holiday experience [4] Group 3: Consumer Incentives - Local governments introduced promotional activities to stimulate tourism, including free admission for residents and discounts for visitors in various cities [5] - Jinan launched an ice and snow consumption season to boost winter tourism, while other cities provided special offers to attract visitors [5] Group 4: Cultural Engagement - Cultural venues hosted a variety of events, such as exhibitions and interactive workshops, attracting thousands of participants and enhancing community engagement [6][7] - Activities included photography exhibitions and traditional craft experiences, promoting local culture and heritage [6][7] Group 5: Diverse Tourism Offerings - The popularity of ice and snow tourism increased, with new themed experiences being developed in various parks [8] - Wellness tourism through hot springs gained traction, with several resorts promoting winter wellness packages [8] - Rural tourism continued to thrive, offering unique experiences like farm stays and local cuisine [8]