成德眉资再携手——川派餐饮老字号共做一桌“盛宴”

Core Viewpoint - The Chengdu, Deyang, Meishan, and Ziyang business bureaus have jointly released the "Chengde Meiziyang Old Brand Collaborative Development Work Plan," aiming to leverage the historical, cultural, entrepreneurial, and market advantages of old brands to promote their innovative development and vitality over the next three years [1] Group 1: Innovation and Development - The plan aims to enhance the independent innovation and market competitiveness of old brands, creating a number of flagship stores and developing traditional culinary dishes [1] - Key areas of focus include talent cultivation, establishing comprehensive archives for old brands, and strengthening intellectual property registration and protection [2] Group 2: Marketing and Outreach - The initiative encourages the integration of cultural creativity with old brands, promoting the development of unique culinary products and supporting the establishment of "hundred specialty stores" [3] - A modern marketing strategy will be implemented to expand the market reach of old brands, including the creation of international cooperation platforms and promotional activities for Sichuan cuisine [5] Group 3: New Consumption Scenarios - The plan emphasizes the creation of new consumption scenarios to stimulate demand, including the development of experiential culinary tourism projects and the establishment of characteristic commercial streets [6] - Collaboration will be encouraged to enhance tourism services and promote traditional products [6] Group 4: Government Support and Collaboration - The local government will play a guiding role, coordinating various departments to create a favorable development environment for old brands [8] - The involvement of industry associations will facilitate communication and cooperation among old brand enterprises, enhancing cultural research and innovation [8]