海南旅游迎“开门红” 元旦假期接待游客超217万人次

Core Insights - The tourism market in Hainan experienced a significant boost during the New Year holiday, marking the first holiday after the full closure of the Hainan Free Trade Port, with 2.1716 million visitors and a total spending of 3.136 billion yuan, representing growths of 25.2% and 28.9% respectively compared to 2025 [1] Group 1: Visitor Statistics - Hainan received 976,100 overnight visitors, an increase of 16.1%, and 1,195,500 one-day visitors, up by 33.7% [3] - A-level tourist attractions welcomed 1.4216 million visitors, reflecting a growth of 35.5%, while rural tourism spots saw a 66.3% increase with 361,800 visitors [3] Group 2: Booking Trends - Data from various platforms indicated a substantial rise in bookings for flights, hotels, tickets, and car rentals, with flight and train ticket bookings in Haikou and Sanya increasing by 49% year-on-year [3] - The booking volume for tickets in Hainan surged by 270% and car rental bookings rose by 120% compared to the previous year [4] Group 3: International Tourism - Foreign tourist arrivals in Hainan saw remarkable growth, with Haikou and Sanya being the fastest-growing cities for inbound flight bookings, increasing by over three times and five times respectively [4] - The trend of "shopping before tourism" has become more pronounced, with nearly 50% of users prioritizing duty-free shopping during their visits [7] Group 4: Future Developments - In response to the surge in international visitors, Hainan plans to enhance its tourism service environment and develop more culturally and naturally inspired tourism products to attract international tourists [7]