新一轮消费品以旧换新政策全面启动 广西消费市场火热
Zhong Guo Xin Wen Wang·2026-01-04 06:54

Core Insights - Guangxi's new round of consumer goods exchange policy is set to stimulate consumption during the New Year holiday period in 2026, with various promotional activities organized to enhance consumer engagement and sales [1] Group 1: Consumer Activity and Sales Performance - The consumer goods exchange initiative launched on December 31, 2025, has seen over 10,000 applications for subsidies amounting to over 5.87 million RMB, leading to sales exceeding 41.25 million RMB within two days [1] - During the New Year holiday, sales of major appliances and communication equipment in Guangxi increased by 4.2% and 5.0% year-on-year, respectively [1] - Key monitored pedestrian streets and commercial areas in Guangxi experienced a 21% increase in average daily foot traffic and a 16% increase in sales revenue year-on-year [1] Group 2: Online Promotions and Tourism - Over 400 "Guangxi Products Chain ASEAN" live streaming events were organized to promote local and ASEAN products, enhancing online traffic and boosting offline sales [2] - The number of visitors to Guangxi during the New Year holiday increased by 35.2% compared to the previous year, with a significant recovery in dining consumption [2] - Major events such as concerts featuring popular artists have led to a dramatic increase in hotel bookings around the Guangxi Sports Center, with orders surging by several times year-on-year [2] Group 3: Cultural and Entertainment Activities - Guangxi planned over 400 key cultural and tourism activities, including New Year music festivals and parades, with Beihai's Weizhou Island emerging as a top destination for New Year tourism, ranking second nationally in ticket sales [2] - Movie screenings of popular films like "Zootopia 2" and "Avatar 3" have contributed to a vibrant cultural consumption market during the holiday [2] Group 4: Market Stability - Prices of essential goods in Guangxi remained stable during the New Year holiday, with no reports of shortages, price fluctuations, or other abnormal market conditions [2]