Core Viewpoint - The "Sichuan Poverty Alleviation" Spring Festival Goods Fair is a new attempt to integrate poverty alleviation products with New Year shopping, leveraging the peak consumption season of New Year's Day and Spring Festival to promote consumption-based poverty alleviation [1][6]. Group 1: Event Overview - The main venue is located at East Square of Kuanzhai Alley in Chengdu, running from December 31, 2019, to January 5, 2020 [2]. - The event features over 400 exhibitors and more than 1,500 products, lasting for six days, with additional venues set up in major cities including Beijing, Guangzhou, Shenzhen, and others [3]. - Online sales are conducted through platforms such as Kuaishou, Taobao, JD.com, and Suning, marking the largest scale of online and offline joint exhibitions for "Sichuan Poverty Alleviation" products [3]. Group 2: Sales Performance - Sales of products like cured meats from Liangshan Yi Autonomous Prefecture are exceptionally high, with over 100 kilograms sold within the first hour, prompting urgent restocking [4]. - High County's local hot pot products and fresh oranges from Leibo County also see significant sales, with one vendor reporting the sale of over 10 tables of hot pot in a single afternoon [5]. - Local consumers express satisfaction with the affordability and quality of products, with one shopper spending over 500 yuan on various items, indicating strong demand [6]. Group 3: Innovation and Impact - The event also features an "Innovative Poverty Alleviation Product Sales System Achievement Exhibition," showcasing successful experiences and practices in the sales of poverty alleviation products from various perspectives [7]. - Cumulatively, from January to November 2019, the total sales of "Sichuan Poverty Alleviation" products reached 159.2 billion yuan, highlighting the effectiveness of the initiative [7].
“四川扶贫”产品最大规模省内省外线上线下联展