73万人次！南京江宁元旦期间文旅消费热力十足

Group 1: Core Insights - Jiangning District in Nanjing showcased vibrant cultural and tourism activities during the New Year holiday, attracting significant visitor numbers and generating substantial revenue [1][6] - The district received 730,000 visitors and achieved nearly 200 million yuan in tourism revenue during the holiday period [1] - Major shopping complexes reported a total sales revenue of 295 million yuan, marking a 29.5% year-on-year increase, with foot traffic reaching 2.138 million, up 21% from the previous year [1] Group 2: Event Highlights - The "6G New Year Party" held on December 31 featured innovative technology displays, including a 3D printer that creates chocolate and AI robots, attracting considerable public interest [2] - Various events such as drone shows and cultural performances at the Niushou Mountain Cultural Tourism Area drew visitors from outside the region, enhancing the area's appeal [2][3] - The Jiangsu Garden Expo Park hosted a grand celebration with fireworks and drone displays, creating a festive atmosphere that captivated attendees [3] Group 3: Rural Tourism and Activities - Jiangning's beautiful countryside offered a range of festive activities, including traditional crafts and local cuisine, appealing to visitors seeking a more relaxed holiday experience [4][5] - Young travelers showed a strong interest in camping and outdoor activities, with locations like Qinglong Mountain No. 7 Camp becoming popular spots for New Year celebrations [5] Group 4: Commercial and Promotional Activities - The integration of commerce, culture, and tourism in Jiangning led to the creation of over 350 promotional events, with more than 100 million yuan allocated for discounts and promotions [6] - New shopping venues, including the Jiangning Baolong Plaza, opened just before the holiday, contributing to increased consumer activity in the area [6] - The launch of flagship stores and unique shopping experiences, such as the first VIP MAXX store, attracted significant foot traffic and enhanced the shopping landscape [6]