元旦假期国内出游1.42亿人次

Core Insights - The Ministry of Culture and Tourism reported that during the 2026 New Year's holiday, there were 142 million domestic trips taken, with total spending reaching 84.789 billion yuan [1] Group 1: Travel Trends - The New Year's holiday saw a significant interest in cross-year travel and ice and snow tourism, indicating a strong consumer preference for short trips and vacation travel [1] - Cultural experiences played a key role in enhancing the festive atmosphere, contributing to a sense of celebration and engagement among travelers [1]