四川文旅品牌推介会开启东南亚“三国行”
Si Chuan Ri Bao·2026-01-04 07:19

Core Insights - The "2019 Panda Goes Global: Beautiful Sichuan" cultural and tourism promotion event has successfully reached Southeast Asia, specifically Malaysia, Indonesia, and the Philippines, showcasing Sichuan's cultural heritage and tourism offerings [1][2] Group 1: Cultural Promotion - The event featured a variety of cultural activities, including bilingual poetry recitations, Sichuan opera face-changing performances, and traditional crafts, which attracted significant attention from the local audience [1] - The promotion included a cultural exhibition showcasing Sichuan's traditional arts, such as tea ceremonies, paper cutting, and shadow puppetry, enhancing the visibility of Sichuan's cultural charm [1] Group 2: Tourism Opportunities - Highlighted tourism packages included visits to the Sichuan Giant Panda Natural Reserve, cultural heritage tours, culinary experiences, and winter tourism options, which were well-received by local tourists [2] - Local tourism officials expressed interest in strengthening cooperation with Sichuan to enhance cultural and tourism brand exchanges, aiming to significantly increase mutual tourist visits between the regions [2]

四川文旅品牌推介会开启东南亚“三国行” - Reportify