以文化为馅，岭南荔香掀起烘焙新消费浪

Core Insights - Tangxin Food has been recognized as the "Pioneer of Lychee Pastry" in China by iiMedia Research, a leading third-party data mining and analysis organization in the new economy sector [1][6] - The Chinese pastry industry is undergoing significant structural changes, with the retail market for baked goods expected to reach 662.15 billion yuan by 2025, growing at an annual rate of 8.4% [1][3] - The trend towards health-conscious products is prominent, with consumers increasingly favoring low-sugar, low-fat, and high-fiber options [5] Industry Trends - The Chinese baked goods retail market is projected to expand to 859.56 billion yuan by 2029, driven by rising per capita consumption and changes in dining preferences [1] - Fruit flavors are highly favored among consumers, with a 46.17% preference for fruit-flavored baked goods in 2025, indicating a strong market demand for fresh and natural flavors [3] - The integration of regional culture into products is becoming a key differentiator, transforming pastries into cultural carriers that resonate emotionally with consumers [5] Company Strategy - Tangxin Food combines traditional pastry techniques with modern health concepts, emphasizing the use of real fruit in their products, such as the Lychee Pastry with over 28% real fruit filling [3][8] - The company has developed a product philosophy that merges health and culture, aiming to provide high-quality health foods that also serve as cultural artifacts [8] - Tangxin's mooncake series incorporates traditional wisdom with modern food technology, addressing health concerns while maintaining flavor, such as low-sugar options and high-fiber content [9] Cultural Integration - The company’s products reflect the essence of Lingnan culture, using local ingredients and traditional craftsmanship to create unique offerings that connect consumers with their heritage [5][10] - Tangxin's packaging design for its products incorporates traditional cultural elements, enhancing the emotional and aesthetic value of the consumer experience [9] - The brand positions its products as not just food items but as stories and cultural symbols, enhancing their appeal in various consumption scenarios [10]