古天乐代言的洗脸熊被曝多地门店“跑路”，创始人致歉

Core Viewpoint - The facial cleansing brand "Xifianxiong" is facing complaints from consumers in multiple regions regarding store closures and difficulties in refunding prepaid memberships, raising concerns about its operational management and franchise system [1][3]. Group 1: Company Overview - Xifianxiong is a subsidiary of Guangdong Aimeixiong Beauty Technology Co., Ltd., focusing on facial cleansing services, targeting consumers from the 80s, 90s, and 00s generations, with actor Gu Tianle as its brand ambassador [4]. - The company currently operates over 3,300 stores globally and plans to expand to 10,000 stores in the future [4]. Group 2: Financial and Operational Issues - Recent reports indicate that several stores have closed without proper communication with the headquarters, leading to unresolved refund issues for consumers [1][3]. - The company has stated that all 2,600+ stores are still operational and that it is taking legal action against the offending stores for breaching cooperation agreements [1][3]. Group 3: Business Model and Pricing - Xifianxiong's business model is characterized as a "brand franchise + light beauty services," which has seen success in market positioning and expansion speed [4]. - The pricing for individual services ranges from 50 to 233 yuan, with specific services like blackhead cleaning priced at 51 yuan and full facial cleansing with hydration at 173 yuan [2][4].