洗脸熊多地门店“跑路”？创始人致歉

Core Viewpoint - The facial cleansing brand "Washing Bear" is facing complaints from consumers regarding store closures and difficulties in refunding prepaid memberships, raising concerns about its franchise management and financial oversight [2][3]. Company Overview - Washing Bear is owned by Guangdong Aimei Bear Beauty Technology Co., Ltd., which was established on September 27, 2021, with a registered capital of 10 million yuan [3][4]. - The company focuses on facial cleansing services and targets young consumers from the 80s, 90s, and 00s, with actor Gu Tianle as its brand ambassador [2]. Business Model - The brand operates on a "franchise chain + light beauty service" model, which has been successful in market positioning and expansion [3]. - The pricing for individual services ranges from 50 to 233 yuan, with a membership card project priced at 2000 yuan [3]. Recent Issues - Multiple stores have reportedly closed without proper communication with the headquarters, leading to unresolved refund issues for consumers [2]. - The company has stated that all 2,600+ stores are still operational and that legal actions are being pursued against the offending stores [2]. Future Plans - Washing Bear has over 3,300 global partner stores and plans to expand to 10,000 stores in the future [2].