人气旺、消费热！广州元旦假期消费同比增长15.7%

Core Insights - Guangzhou has launched a series of consumer-friendly policies and activities for the New Year holiday, resulting in a 15.7% increase in overall consumption compared to the same period last year [1] - The "old-for-new" subsidy policy has been implemented, covering various categories of products, which has stimulated consumer spending [1][3] Group 1: Consumer Market Performance - From January 1 to 3, 2026, Guangzhou's consumption growth was driven by significant increases in beverages (110%), communication equipment (85.6%), cosmetics (55.4%), and clothing (18.9%) [1] - The restaurant industry also saw an 18.9% growth during the same period [1] Group 2: Promotional Activities - The "old-for-new" subsidy policy was launched on January 1, covering 203 categories of products, with major retailers offering combined discounts [1] - The "Eat in Guangzhou" campaign provided dining vouchers with tiered discounts, encouraging spending across various platforms [1] Group 3: Key Shopping Districts - The Tianhe Road shopping district attracted over 2.7 million visitors from January 1 to 3, a 25.4% increase year-on-year, with sales up by 22% [3] - The Beijing Road shopping district recorded a total foot traffic of 1.765 million, marking a 37.3% increase compared to the previous year [3] Group 4: Thematic Events and Experiences - Various themed events such as the "New Year Song Friends Meeting" and "Snowy Joy Parade" were organized to enhance the shopping experience [4] - The Guangzhou Haixinsha "INNO Carnival" featured a mix of daytime leisure and nighttime entertainment, attracting significant visitor engagement [4][6] Group 5: Cultural and Culinary Integration - The Guangzhou Restaurant Wenchang flagship store reopened with a unique "living heritage" Cantonese cuisine museum, enhancing the cultural dining experience [6] - The "Lingnan Lantern Festival" showcased traditional performances, enriching the nighttime economy and attracting visitors [6]