Group 1 - The 2026 national offline "national subsidy" program launched in Guangzhou, marking the first transaction on January 1, 2026, with consumers eager to participate [1] - The new subsidy policy extends beyond automobiles and home appliances to include digital and smart products, such as smartphones, tablets, smartwatches, smart glasses, and smart home products [2] - The first automotive transaction under the new subsidy program was completed with the purchase of a GAC Aion i60 electric SUV, highlighting the program's immediate impact on consumer behavior [2] Group 2 - Guangzhou's commercial enterprises leveraged the "national subsidy" policy to create a vibrant marketing campaign during the New Year holiday, enhancing consumer engagement through various promotional activities [3] - Retailers like Guangbai Electric and JD Mall organized diverse events, including street dance competitions and live performances, to create an immersive shopping experience [3] - The "Two New" policies implemented in 2025 have shown significant economic impact, with a total sales boost of 61.59 billion yuan from the old-for-new program, particularly in the automotive sector [4]
2026年“国补”来了 燃动新年消费市场 全国首单线下“国补”落地广州
Guang Zhou Ri Bao·2026-01-04 08:27