跟着《大红车来了——村超开年夜》特别节目看村超品年味游榕江

Core Viewpoint - The special program "The Big Red Car is Coming - Village Super New Year’s Eve" showcases the deep integration of culture, sports, and tourism in Guizhou's Rongjiang, highlighting local traditions and community spirit through various performances and stories [12]. Group 1: Cultural Integration - The program features Hu Guanmei, a national-level representative inheritor of the Dong ethnic group's intangible cultural heritage, who shares the story of her traditional dish, sour fish, and her dedication to preserving the Dong songs for over 40 years [2]. - The event emphasizes the importance of cultural memory and community bonding, as demonstrated by Hu leading her fellow villagers in song, creating a powerful cultural ritual [2]. Group 2: Sports Development - The "Village Super" football matches serve as a platform for local youth, exemplified by Dong Yongheng, who transitioned from a street vendor to a football star, fulfilling his dream of competing alongside famous players [4]. - Young talents like 8-year-old Zou Guangrui represent the future of Rongjiang football, showcasing skill and resilience in matches against professional players [5]. Group 3: Heritage and Innovation - Lai Lei, a county-level inheritor of Dong clothing traditions, illustrates the life journey through the craft of weaving, connecting personal stories with cultural heritage [7]. - Lai has innovatively transformed traditional weaving techniques into popular cultural products, integrating designs from 16 ethnic groups, thus revitalizing interest in heritage among younger generations [10]. Group 4: Program Impact - The program serves as a core platform for promoting tourism, protecting intangible heritage, and spreading sportsmanship, effectively showcasing the vibrant culture of Rongjiang beyond the "Village Super" matches [12]. - By employing an immersive storytelling approach, the program presents a multifaceted view of Rongjiang, inviting a broader audience to experience its rich cultural and sporting life [12].