Xin Lang Cai Jing·2026-01-04 08:38Group 1 - The core theme of the New Year's promotion activity organized by China Petroleum Inner Mongolia Alxa Sales Company was "New Year Refueling, Enjoy Multiple Gifts," which successfully achieved both customer attraction and retention goals during the event from January 1 to 3, 2026 [1] - The promotion focused on customer needs, offering non-fuel products as rewards for recharge, which significantly boosted customer engagement and led to increased recharge amounts from both existing and new customers [1][2] - The "Full Reduction Discount" policy implemented during the event further reduced travel costs for car owners, enhancing the overall customer experience and ensuring high service quality at the gas stations [1][2] Group 2 - Prior to the event, the business department and management team prepared promotional activities through various channels, including in-station posters, employee recommendations, and targeted customer group messages, to maximize outreach [2] - The festive atmosphere at the gas stations, along with prominent promotional slogans and attentive service, contributed to a positive customer experience, with many customers expressing that the event was both cost-effective and meaningful [2] - The Alxa Sales Company plans to continue optimizing marketing strategies, focusing on enhancing customer experience and introducing more community-friendly activities to strengthen market competitiveness and support ongoing business development [2]