海口元旦假期多元业态激发消费新活力

Core Insights - The tourism and cultural market in Haikou showed strong vitality during the New Year holiday, with diverse activities and active consumer spending, highlighting Haikou's appeal as an international tourism consumption center [1] Group 1: Visitor Statistics - Haikou received a total of 650,900 visitors during the New Year holiday, including 231,000 overnight visitors and 419,900 one-day visitors, generating total spending of 825 million yuan [1] - On New Year's Day, the Haikou Volcano Park attracted over 10,000 visitors, showing significant year-on-year growth [2] - The historical peak of 117,600 visitors was recorded at Qilou Old Street on New Year's Day, representing an 86.61% increase year-on-year [2] Group 2: Key Events and Activities - The New Year's Eve concert at Wuyuanhe Sports Center featured over 100 stars and attracted thousands of attendees, significantly boosting local accommodation, dining, and transportation spending [1] - The "Kua Xia Haikou" New Year's lawn music concert drew 62,000 participants, offering free access and a blend of performances and interactive elements [1] - Various themed events, including the "Fantasy New Year" series at Hainan Changying Fantasy Park and countdown activities in major shopping districts, contributed to a festive atmosphere [1] Group 3: Consumer Trends - Duty-free shopping emerged as a key driver of consumer spending, with high foot traffic at major duty-free locations such as CDF Haikou International Duty-Free City and CDF Meilan Airport Duty-Free Store [2] - The combination of policy benefits and brand resources enhanced the attractiveness and competitiveness of Hainan's duty-free shopping market [2] - New cultural consumption experiences, such as the "Auspicious Patterns" exhibition at Hainan Museum and various high-quality performances, catered to diverse audience preferences [2] Group 4: Youth Engagement - Emerging cultural consumption scenes, including the Hainan Z Generation Anime Carnival and the "Walking Fish" art market at Yundong Library, attracted a large number of young participants, showcasing the innovative and vibrant nature of Haikou's cultural consumption [3]