2026元旦境内外游同步升温，旅游消费活力凸显

Core Insights - The New Year's holiday in 2026 has significantly boosted tourism consumption, with a notable increase in bookings for flights, hotels, and vacation rentals, driven by the "please take 3 days off and rest for 8" holiday trend [1][2] Domestic Travel - The domestic travel market is characterized by a blend of short-term micro-vacations and long-term deep travel, with core city clusters actively engaging in consumption [2] - Popular destinations include Northeast China, Hainan, Yunnan, Xinjiang, and Sichuan, with a 176% year-on-year increase in bookings for winter sun destinations [2] - The trend of "cross-regional travel" is evident, with over 50% of bookings for southern destinations made by northern travelers [2] Consumption Trends - There is a diversification in consumption scenarios, with events driving interest in various destinations, such as the popularity of Chinese-themed amusement parks [3] - The demand for high-quality accommodations and personalized services has increased, with family and child-friendly options seeing significant growth [4] - Bookings for family-oriented vacation rentals have surged, with orders for two-bedroom and larger properties increasing by 13% and 227% respectively [4] External Influences - The implementation of Hainan's duty-free shopping policy has led to a 20% increase in visitors since December 2025, with hotel and rental occupancy rates more than doubling [5] Cross-Border Travel - The cross-border travel market is experiencing a dual recovery, with both outbound and inbound tourism gaining momentum [6][7] - Popular outbound travel themes include island vacations and destinations with visa-free access, with significant growth in bookings from non-first-tier cities [7] - Inbound tourism is also on the rise, with a 5-fold increase in foreign visitors to Sanya, and a diverse range of cities being popular among international travelers [8]