元旦假期消费盘点：“情绪价值”成增长密码

Group 1: Travel and Transportation - Approximately 590 million trips were made during the New Year holiday, averaging about 198 million trips per day, reflecting the vibrant movement of people across regions [4] - The opening of the Xi'an to Yan'an high-speed railway has significantly reduced travel time to about 1 hour, contributing to a total high-speed rail network exceeding 50,000 kilometers [2] - The Xi'an to Yan'an high-speed railway, spanning 299 kilometers, has boosted the daily visitor count at the Hukou Waterfall scenic area by 165% [3] Group 2: Consumer Behavior and Spending - The demand for ride-hailing services surged by 31% year-on-year during the holiday, with peak demand exceeding 189,000 requests per minute on New Year's Eve [4] - Flight bookings for popular destinations increased by 20% year-on-year, while domestic hotel bookings surged by 280% on the first day of the holiday [4] - The introduction of the "National Subsidy" program has led to a significant increase in consumer spending on home appliances, with foot traffic in stores rising by 110% during the holiday [9] Group 3: Cultural and Tourism Activities - The emphasis on "experience" and "ceremony" in cultural tourism has led to a 125% year-on-year increase in searches related to New Year travel activities [6] - Ice and snow tourism has gained popularity, with 40% of the top 20 domestic flight routes during the holiday being related to winter sports destinations [8] - The integration of technology in cultural events, such as synchronized New Year celebrations across various locations, highlights the evolving nature of tourism experiences [6] Group 4: International Tourism and Shopping - The expansion of visa-free travel and optimized tax refund policies has increased the popularity of "China tours" and "China shopping" among international visitors [10] - Foreign tourists are increasingly attracted to unique Chinese products, with reports of long queues at local stores and a growing interest in purchasing electronic goods and souvenirs [10] - The government is actively promoting consumption activities, ensuring adequate supply and stable prices for essential goods during the holiday season [10]