权威数读丨这组数据，见证活力迸发多姿多彩的元旦假期

Core Viewpoint - The New Year's holiday in 2026 showcased a vibrant consumer market and strong economic momentum in China, with significant increases in travel and tourism activities across the country [1]. Transportation and Travel - A total of 595 million people traveled during the New Year's holiday, averaging 198 million daily, representing a year-on-year increase of 19.62% compared to the same period in 2025 [2]. - The national railway system transported over 48.08 million passengers during the holiday, with a peak of 18.56 million passengers on January 1 [4]. - Border inspection agencies facilitated 6.615 million entries and exits, with a daily average of 2.205 million, marking a 28.6% increase from the previous year [6]. Tourism Performance - Beijing welcomed 8.808 million tourists, generating a total tourism expenditure of 10.97 billion yuan; Shanghai received 6.8203 million tourists with a total tourism consumption of 12.271 billion yuan; Guangdong hosted 17.875 million tourists, achieving a daily year-on-year growth of 34.8% and a tourism revenue of 9.98 billion yuan [8]. - Domestic scenic spot ticket bookings surged over four times year-on-year, with a 125% increase in searches related to "New Year travel" [9]. Consumer Market Insights - The "National Subsidy" policy has led to a significant increase in consumer activity, with a 110% month-on-month rise in foot traffic at stores nationwide during the holiday [13]. - In Beijing, 60 key commercial districts recorded a total foot traffic of 28.226 million, while 406 monitored retail enterprises in Tianjin achieved sales of 1.31 billion yuan with a total foot traffic of 9.066 million [14]. Dining Sector Trends - Data from Meituan indicated a 142% year-on-year increase in traffic for the "must-eat" list during the holiday, with nearly 100% growth in cross-regional traffic. In Beijing, the daily sales of monitored dining establishments grew by 4.6% year-on-year [15].