2026年元旦假期海南离岛免税购物金额7.12亿元

Core Insights - Hainan's duty-free consumption experienced a strong start in the new year, with significant increases in sales volume, shopper numbers, and total spending during the New Year holiday period [1] Group 1: Sales Performance - The customs reported a total of 442,000 duty-free items sold during the New Year holiday, representing a year-on-year increase of 52.4% [1] - The number of shoppers reached 83,500, marking a 60.6% increase compared to the previous year [1] - Total shopping expenditure amounted to 712 million yuan, which is an increase of 128.9% year-on-year [1] Group 2: Promotional Activities - Major duty-free operators launched diverse promotional activities to stimulate consumer enthusiasm, including themed events and various discounts [1] - The integration of government consumption vouchers with promotional offers helped lower the barriers to spending [1] - Duty-free stores enhanced the shopping experience by creating immersive shopping environments linked to cultural tourism events [1] Group 3: Policy Impact - The new duty-free policy implemented in November 2025 accelerated the release of benefits during the holiday period [1] - New product categories, such as micro drones and electronic guitars, became popular among younger consumers [1] - The inclusion of six categories of domestic products in the duty-free sales range has expanded supply, with essential items like imported milk powder and diapers being key purchases for local residents [1] Group 4: Regulatory Innovations - Haikou Customs utilized a smart regulatory system to ensure full traceability of duty-free products, enhancing the shopping experience [2] - Innovative regulatory measures included electronic label queries for cosmetics and online tax payment for over-limit goods [2] - The customs authority provided on-site guidance to businesses to ensure compliance and improve operational efficiency [2]