严打骗局 TikTok Shop跨境电商强化账号倒卖治理

Core Insights - The rise of cross-border e-commerce has led to the emergence of black and gray market activities, particularly in the buying and selling of accounts, resulting in issues such as account theft, business interruptions, and financial losses for merchants [1][2] Group 1: Account Fraud Cases - TikTok Shop has identified and reported multiple cases of account selling and related fraudulent activities, with two significant cases recently investigated by the police [1] - In September 2025, multiple merchants complained about stolen accounts, leading to the discovery of suspicious activities involving concentrated changes to registration emails and login verification codes [1] - A victim, referred to as Lin, purchased an account from an overseas individual who later manipulated the account recovery process, resulting in a scam model of "account selling - reverse recovery - repeated charges" [1] Group 2: Larger Scale Account Selling - A larger case was uncovered in July 2025, where TikTok Shop found accounts being openly sold on social media, prompting an investigation by the police in Quanzhou, Fujian [2] - The suspect, referred to as Zeng, was arrested in August 2025, with a significant amount of documents and personal information seized, indicating a systematic operation of account registration and resale since 2022, yielding over 3 million yuan in illegal profits [2] - TikTok Shop has emphasized the importance of verifying account authenticity and compliance, warning merchants against purchasing accounts from unverified sources due to high risks [2] Group 3: Ongoing Prevention Efforts - Since 2025, TikTok Shop has publicly disclosed multiple fraud cases involving impersonation of platform staff and other scams, while also providing guidelines for merchants to enhance risk awareness [3] - The company plans to continue investing in technology to improve risk control measures and regularly disclose cases to foster a safer cross-border e-commerce environment [3]