这个假期你属于哪一派？

Core Insights - The tourism market in China is experiencing a significant surge during the 2026 New Year holiday, with a 20.3% year-on-year increase in cross-regional travel, totaling 207.475 million trips on January 1 [1][3]. Group 1: Travel Trends - The demand for "leave-selling travel" and "holiday-packing travel" is notably increasing, with 90% of travel products already booked for the New Year holiday [6]. - The primary demographic for these travel trends is the younger generation aged 25-35, indicating a shift towards a younger traveler base [6]. - There is a 40% increase in inquiries and bookings for corporate team-building travel, with group sizes typically ranging from 30 to 50 people [6]. Group 2: New Year Celebrations - The desire for a celebratory experience during the New Year is driving tourism, with many young people attending concerts and events to mark the occasion [7][9]. - Cities like Guangzhou, Chongqing, Beijing, and Chengdu are seeing a rise in flight bookings for New Year celebrations, with hotel bookings in Nanning increasing by 17 times due to special events [9]. Group 3: Seasonal Tourism - The trend of "ice and snow tourism" is gaining traction, with traditional winter destinations like Harbin seeing a 300% increase in popularity on travel platforms [10][12]. - Southern tourists are traveling north for winter experiences, while northern tourists are heading south to escape the cold, highlighting a diverse travel pattern [10][12]. Group 4: Duty-Free Shopping - Duty-free shopping is becoming a major attraction for tourists in Hainan, with significant increases in flight bookings to Haikou and Sanya, up 81% and 96% respectively [14]. - The appeal of relaxing beach vacations combined with shopping is driving demand for these destinations [14]. Group 5: Future Expectations - The tourism market is expected to continue its upward trend, especially with the upcoming long Spring Festival holiday, which is anticipated to attract more international tourists [15].