新年伊始，贺兰山东麓葡萄酒以风土谋“出圈”

Core Insights - The Ningxia Helan Mountain East region aims to enhance its wine industry by emphasizing the unique characteristics of individual wineries while leveraging the overall advantages of the region [1] - Domestic wine consumption is expected to increase due to favorable policies aimed at boosting domestic demand, with wineries actively expanding their sales channels both domestically and internationally [1] - The region has a total vineyard area of 606,000 acres, with 130 established wineries producing 140 million bottles of wine annually [1] Group 1 - The Ningxia region is implementing a "large region + small winery" development model to cultivate a regional public brand for Helan Mountain East wine [1] - The region has developed wine tourism complexes such as the Tulando Wine Town and Helan Mountain Lodge, attracting over 3 million visitors annually [2] - The comprehensive output value of the wine industry in Ningxia has reached 45 billion yuan [2] Group 2 - Initiatives like "wine into thousands of stores" are being rolled out to increase the accessibility of local wines [2] - Ningxia Helan Mountain Dong International Winery plans to launch a new product that incorporates Minnan culture, targeting the local wedding market [2] - The winery aims to tell compelling stories about its products to achieve market breakthroughs [2]