新华全媒头条丨凝聚复兴伟力 绘就时代华章——2025年宣传思想文化事业开创新局面

Core Views - The year 2025 marks a significant period for China's cultural and ideological development, coinciding with the conclusion of the 14th Five-Year Plan and the planning of the 15th, as well as the 80th anniversary of the victory in the Anti-Japanese War and the World Anti-Fascist War [1] Group 1: Ideological and Cultural Development - The promotion of Xi Jinping's cultural thought has been a guiding force, emphasizing the importance of ideological clarity and cultural nourishment in uniting the populace [2][4] - The publication of key works, including the fifth volume of "Xi Jinping: The Governance of China," has sparked a nationwide learning trend, enhancing understanding of contemporary Marxism [4][6] - The integration of theoretical research and practical application is essential for strengthening ideological education and cultural dissemination [3][5] Group 2: Commemoration and National Spirit - The 80th anniversary of the victory in the Anti-Japanese War was commemorated with a grand ceremony, emphasizing the importance of historical memory and national unity [7][8] - Media coverage of the anniversary reached unprecedented levels, with live broadcasts attracting over 4.3 billion viewers and extensive online engagement [7][14] - Various initiatives have been launched to deepen the collective memory of the Anti-Japanese War, including exhibitions and educational programs aimed at younger generations [9][11][16] Group 3: Cultural Heritage and Innovation - The protection and promotion of cultural heritage have seen significant achievements, with notable sites and practices recognized globally [30][31] - Cultural initiatives, such as the success of the animated film "Nezha," have demonstrated the economic potential of cultural creativity, driving consumer engagement and economic growth [33][34] - The integration of culture into various sectors has led to new employment opportunities and economic models, showcasing the transformative power of cultural initiatives [35] Group 4: Media and Communication Strategies - The media landscape has evolved to enhance the dissemination of positive narratives, with a focus on engaging the public through innovative formats and platforms [6][26] - The promotion of core socialist values has been a priority, with campaigns aimed at fostering a sense of community and shared identity among citizens [22][24] - The emphasis on digital platforms and social media has allowed for a more interactive and participatory approach to cultural communication [27][41]