古天乐代言，知名连锁品牌被曝门店“跑路”！官方回应：个别门店擅自停业，将追责；全国2600余家店均正常

Core Viewpoint - The facial cleansing chain brand "Washing Bear" (洗脸熊), endorsed by celebrity Louis Koo, has faced multiple complaints from consumers regarding store closures and difficulties in obtaining refunds, leading to significant consumer dissatisfaction [1][3][4]. Group 1: Company Background - "Washing Bear" is operated by Guangdong Aimei Xiong Beauty Technology Co., Ltd., established in 2021, and is headquartered in Haizhu District, Guangzhou [7]. - The brand promotes itself as a skin cleansing service, claiming "not to sell products, only to wash faces," targeting both male and female consumers [4]. Group 2: Service Pricing and Consumer Complaints - The cost of services at "Washing Bear" ranges from tens to hundreds of yuan, with specific packages priced between 53 yuan and 240 yuan, and average spending in Shanghai exceeding 100 yuan per visit [4]. - Consumers have reported that after store closures, refunds are difficult to obtain, and membership cards are not honored at other locations [1][3]. Group 3: Regulatory Response and Company Actions - The Haizhu District Business Department and Market Supervision Bureau have received multiple complaints and are monitoring the situation closely [3][9]. - In response to the complaints, the company acknowledged the issue, stating that the closures were due to individual stores operating without proper communication with headquarters, and has initiated legal proceedings against those stores [10][14]. - The company has committed to improving its management practices, including establishing a "supervision complaint green channel" and enhancing the approval process for partner stores to prevent future incidents [14].