银行人又有新KPI？硬性考核企业微信添加量

Core Viewpoint - The banking industry is introducing a new performance metric based on the number of corporate WeChat (企微) contacts added by employees, which is set to take effect from September 2025 [2][21]. Group 1: New Performance Metrics - A specific bank has established a monthly target for adding corporate WeChat contacts: branch managers and customer managers must add 100 contacts each, while tellers must add 50 [2][21]. - Failure to meet these targets will result in a financial penalty of 10 yuan per unfulfilled contact [2][21]. Group 2: Employee Response Strategies - Employees are resorting to social media to seek mutual additions of corporate WeChat contacts, with posts like "help each other add WeChat" becoming common [4][23]. - Some employees are even turning to e-commerce platforms to purchase "friend" accounts, with sales of such services reportedly thriving [13][32]. Group 3: Implications of the New Metrics - The push for quantitative metrics has led to concerns about the quality of added contacts, as employees may add "zombie accounts" or colleagues instead of genuine clients, which does not contribute to business growth [18][37]. - The focus on quantity over quality in performance assessments is causing stress among employees, who are already burdened with heavy workloads [18][37]. - To maximize the effectiveness of corporate WeChat, the industry is advised to shift focus from mere numbers to the quality of interactions and contributions to business performance [18][37].