新华鲜报丨元旦出游！1.42亿人次作答

Core Insights - The cultural and tourism sector in China is experiencing a significant revival, with 142 million domestic trips taken during the New Year holiday, generating a total expenditure of 84.789 billion yuan [1] - Consumer willingness to travel and spending power have both increased, with average purchase quantities rising over 20% and average spending amounts increasing over 30% year-on-year [3] Group 1: Travel Trends - The New Year holiday saw a surge in "ceremonial" travel experiences, with a 125% year-on-year increase in searches related to New Year travel activities [4] - Popular winter travel destinations include Harbin's Ice and Snow World, which saw a 45% increase in booking interest for day tours during the holiday [4] - The trend of "ice and snow" tourism is gaining traction, with significant increases in visitor numbers at various scenic spots across China [7] Group 2: International Tourism - The Hainan Free Trade Port is attracting international tourists, with a notable increase in inbound flight bookings to Haikou and Sanya, with growth rates exceeding three times and five times respectively [7] - The number of foreign visitors entering China under visa-free policies reached 292,000 during the holiday, marking a 35.8% increase compared to the previous year [9] - The combination of duty-free shopping and beach vacations is becoming a key attraction for international tourists visiting China [7]