陆基金总经理陈祎彬：公募基金销售向买方服务深度转型

Group 1 - The core viewpoint of the article is that the revised regulations by the China Securities Regulatory Commission (CSRC) are a crucial step in transforming the fund sales industry from a "seller-oriented" approach to a "buyer-oriented" service model [1] - The new regulations aim to reduce explicit fees as a starting point, with the ultimate goal of enhancing long-term returns and satisfaction for investors through professional services [1] Group 2 - Data shows that over the past eleven years, the fund platform has saved nearly 2.5 billion yuan in transaction fees for almost 10 million investors [2] - The company emphasizes that reducing fees must be complemented by enhancing services and returns, reflecting a commitment to a "buyer-oriented" stance [2] - In the last five years, the company has developed a buyer service system leveraging big data and financial technology to guide clients in adopting a "target allocation method" focused on long-term personal life goals [2] - Over the past two years, more than 90% of investors on the platform have achieved positive returns, with an average return exceeding 13% for non-monetary public fund clients in 2025 [2] - The company believes that true "benefits" come from helping investors establish a rational and long-term investment framework to achieve sustainable returns, which relies on professional buyer advisory services [2]