三年三连涨的主流合资车企，只有一汽丰田

Core Viewpoint - FAW Toyota's performance in 2025 can be described as a significant victory, being the only mainstream joint venture car company in China to achieve continuous growth for three consecutive years [2][19]. Sales Performance - In 2025, FAW Toyota's new car sales reached 805,518 units, marking another year of growth. The sales structure is increasingly favorable, with a clear upward trend in brand positioning [2][19]. - Sales of high-end models based on the TNGA-K platform reached 487,426 units, a year-on-year increase of 12%, accounting for 61% of total sales. The intelligent electric hybrid models sold 380,100 units, up 14%, making up 47% of total sales [2][19]. - Star models such as the Crown Land, RAV4, and Avalon saw significant sales increases, with the Avalon up 39% year-on-year [2][19]. Product Strategy - FAW Toyota's pragmatic strategy of "oil-electric coexistence" and groundbreaking intelligent electric products align with consumer demand in the Chinese automotive market [5][22]. - The all-new pure electric model bZ5, developed by a Chinese team, sets new industry standards for safety and quality [5][22]. - The product matrix includes the new Corolla, new RAV4, and new bZ3, covering all categories and power paths to meet diverse demands in the electric and intelligent vehicle trends [7][22]. Technological Advancements - The "IT'S TiME 3.0" technology brand has evolved, achieving breakthroughs in intelligent driving and smart cockpit technologies [10][24]. - The Toyota Pilot intelligent driving assistance system, developed through a combination of in-house and collaborative efforts, demonstrates advanced capabilities in risk prediction and complex scenario handling [12][26]. Customer Engagement - FAW Toyota has introduced a "vehicle age value subsidy" mechanism, increasing the basic subsidy by 1,000 yuan annually, which combines with national subsidies for added customer benefits [14][28]. - Promotional offers for new and existing customers include various subsidies and discounts on models like the bZ5 and the sixth-generation RAV4 [14][28]. Organizational Changes - In 2025, FAW Toyota's sales company relocated from Beijing to Tianjin, marking the first interprovincial move in 22 years, aimed at enhancing integrated operations in the era of intelligent electric vehicles [14][28]. Future Outlook - The company is poised for further growth in 2026, building on its three consecutive years of sales increases and solidifying its position as a leading player in the automotive industry [16][30].