Core Insights - The closure of the Canon factory in Zhongshan marks the end of an era, with the factory once considered a "golden rice bowl" employing over 10,000 people and generating an industrial output of nearly 3.2 billion yuan in 2022 [1][11] - This closure is part of a broader trend of Japanese companies retreating from the Chinese market, with significant examples including Nissan's Wuhan factory acquisition by Lantu Automotive for 732 million yuan, Mitsubishi's exit from Chinese automotive manufacturing, and Sony's withdrawal from the smartphone market in China [3][13] - Japanese companies are experiencing a "comprehensive collapse" in various sectors, with market shares plummeting, such as Japanese cars in China dropping from 25% to 11.2% [5][15] Industry Trends - The market share of domestic smart toilets has surpassed 60%, while Japanese companies like Sharp and Yakult have struggled to adapt to local consumer preferences, leading to significant losses [5][15] - Trust issues have arisen due to scandals involving Japanese companies, which have eroded consumer confidence and contributed to their decline in market share [5][15] - Japanese firms are now adopting a "K-shaped differentiation" strategy, withdrawing from low-end production while heavily investing in high-end sectors, such as Toyota's $2 billion investment in a wholly-owned electric vehicle company in Shanghai [7][17] Strategic Shifts - Japanese companies are transitioning from being seen as low-cost manufacturers to becoming sources of technological innovation and large-scale markets in China [7][17] - The appointment of local executives, such as Li Hui as the first Chinese general manager of Toyota China, signifies a shift towards localized decision-making [7][17] - Investments in high-tech sectors, including semiconductor packaging and medical aesthetics, indicate a strategic pivot to enhance competitiveness against domestic players [7][17]
日本制造撤离中国?真相远比想象复杂