杭州年轻人周末花30块钱忙着拼豆子

Core Insights - The popularity of "Pindou" (a type of bead art) among young people in Hangzhou has surged, with individuals spending significant amounts on this hobby, indicating a growing trend in emotional consumption and stress relief activities [1][2] - The market for Pindou is projected to reach nearly 1 billion yuan by 2026, reflecting its rapid growth and potential for further expansion [1] Market Dynamics - Online sales of Pindou products are thriving, with top-selling items achieving monthly sales exceeding 700,000 units [1] - In DIY stores in Hangzhou, 60-70% of customers are specifically there for Pindou, with hourly prices ranging from 20 to 30 yuan, and the most successful stores generating over 50,000 yuan in monthly revenue [1] - The introduction of Pindou projects in local shops has led to a significant increase in customer traffic, with some stores reporting a threefold increase in weekend and holiday visitors [1] Production and Supply Chain - The production industry in Yiwu, a key hub for Pindou manufacturing, is experiencing a full recovery and quality upgrades, with factories operating at full capacity [2] - Order volumes for Pindou products have doubled, leading to delays in order fulfillment and increased demand from customers [2] - Some sellers are beginning to explore international markets, indicating the potential for Pindou to expand beyond domestic sales [2]