凝聚复兴伟力 绘就时代华章 ——2025年宣传思想文化事业开创新局面

Core Viewpoint - The year 2025 marks a significant period for China's cultural and ideological development, coinciding with the conclusion of the 14th Five-Year Plan and the planning of the 15th, as well as the 80th anniversary of the victory in the Anti-Japanese War and the World Anti-Fascist War. The cultural sector is expected to play a crucial role in national development, guided by Xi Jinping's cultural thought [1]. Group 1: Theoretical Development and Research - The "New Thought Forum" held in Hangzhou focused on deepening the understanding of Xi Jinping's cultural thought, emphasizing its theoretical and practical foundations [2]. - The publication of various authoritative works, including the fifth volume of "Xi Jinping: The Governance of China," has sparked a nationwide learning trend, enhancing the understanding of contemporary Marxism [3]. - The establishment of research centers and the advancement of major social science projects have contributed to a more systematic and academic approach to studying Xi Jinping's thought [3]. Group 2: Public Engagement and Communication - The central propaganda team has engaged with grassroots communities to explain policies in relatable terms, enhancing public understanding and resonance with the government's initiatives [4]. - Innovative communication methods, such as popular theory books and multimedia programs, have helped bridge the gap between scientific theories and the general public, fostering a deeper political and emotional connection to Xi Jinping's thought [5]. Group 3: Commemoration and Cultural Heritage - The 80th anniversary of the victory in the Anti-Japanese War was marked by a grand ceremony, which was widely broadcasted, reaching over 4.3 billion viewers and generating significant patriotic sentiment across the nation [6][7]. - Various exhibitions and memorials have been established to honor historical events, with over 163 million visitors to the Anti-Japanese War Memorial Museum since its opening [8]. - The promotion of cultural heritage has been emphasized, with significant achievements in protecting and recognizing cultural sites and practices, such as the inclusion of the "Western Xia Tombs" in the World Heritage List [27][28]. Group 4: Economic and Cultural Integration - Cultural initiatives have been linked to economic development, with successful cultural products like the film "Nezha" driving significant economic activity and consumer engagement [29][30]. - The integration of culture with various economic sectors has led to new job opportunities and innovative business models, showcasing the potential of cultural soft power to enhance economic growth [31]. Group 5: International Engagement and Soft Power - China's cultural diplomacy has been highlighted through international exchanges, such as discussions with global leaders, showcasing China's cultural values and promoting a positive national image [34][35]. - The global popularity of Chinese cultural products, including television dramas and literature, reflects the increasing influence of Chinese culture abroad [37][38]. - Efforts to counter negative narratives from Western countries have been emphasized, with a focus on promoting China's perspectives on various international issues [36].