冰雪经济一线观察｜元旦假期冰雪游市场火热

Group 1 - The ice and snow tourism market is experiencing a significant increase in popularity, with various regions launching unique winter activities to attract visitors [1][5] - Jilin City is showcasing a stunning frost phenomenon along the Songhua River, drawing numerous tourists to witness this enchanting sight [2] - Heilongjiang Province is actively promoting winter sports events, such as the "Ice Super" series, which has sparked enthusiasm among youth and the general public for ice and snow activities [2] Group 2 - Xinjiang is developing a differentiated ice and snow economy, with northern regions focusing on high-quality sports and international events, while southern regions offer culturally integrated and unique leisure products [2][3] - The region's ice and snow economy is evolving into a "hot economy" that benefits local communities, transforming cold resources into economic opportunities [2] - Ningxia is also launching a series of winter ice and snow tourism activities, enhancing visitor engagement and experience [4]