Core Viewpoint - The rapid development of the internet has led property companies to utilize both traditional and new media platforms to create a comprehensive communication matrix, achieving boundary-less and full coverage of information dissemination [1][12]. Group 1: Brand Communication Strategies - Property companies are increasingly experimenting with new digital media channels, leveraging platforms like WeChat and Douyin to enhance brand exposure and communication reach [1][12]. - The use of personalized and practical functional modules on platforms such as WeChat public accounts and video accounts has increased the breadth of brand communication, allowing audiences to understand corporate brand concepts from multiple channels and perspectives [1][12]. Group 2: Monitoring and Research Findings - The China Index Academy conducted a monitoring study on brand communication information of property service companies for the year 2025, focusing on WeChat public accounts, video accounts, and Douyin [1][12]. - The report titled "Top 50 Brand Communication of Property Service Companies in China (2025)" highlights companies that effectively utilize new media to maximize communication benefits and enhance brand influence [1][12]. Group 3: WeChat Public Account Performance - In 2025, the top 50 property service companies' WeChat public accounts collectively achieved approximately 39.528 million reads, with an average of about 790,000 reads per account [5][17]. - The top three companies by WeChat public account reads were Country Garden Services Group (5,049,017), China Overseas Property Management (3,712,369), and Poly Property Services (2,643,051) [3][5]. Group 4: WeChat Video Account Performance - The top 30 property service companies' WeChat video accounts garnered a total of 12.52 million likes and shares, with an average of approximately 417,000 per account [9][20]. - The leading WeChat video accounts were New Hope Property Services (5,048,000), Shenzhen Jindi Property Management (1,127,180), and Country Garden Services (775,562) [7][20]. Group 5: Douyin Video Account Performance - The top five property service companies on Douyin achieved a total of 3.316 million likes and shares, with New Hope Services leading at over 2.155 million [10][22]. - Other notable companies included Wanwu Cloud Space Technology (376,408) and Green City Smart Living (290,513) [10][22].