"15日旅游计次票"热销1.6万张 东北冰雪游再添流量密码

Core Viewpoint - The introduction of the 15-day tourism ticket has significantly boosted the Northeast winter tourism market, with over 16,000 tickets sold by December 31, 2025, making it a new popular product in the region [1][3]. Group 1: Product Overview - The 15-day tourism ticket, launched by China Railway Shenyang Group and Harbin Group, covers 14 key stations, linking popular destinations such as Yabuli Ski Resort and Harbin, creating a seamless travel network for tourists [3]. - The ticket offers a full refund if unused within 30 days, is valid for 15 days after the first use, and allows itinerary changes without penalty, addressing common pain points for winter travelers [3]. Group 2: Market Impact - The ticket's popularity is transforming Northeast winter tourism from a "single point" approach to a "full-region" model, connecting various cultural and scenic resources across the three provinces [5]. - Increased ticket sales are driving growth in related sectors such as hotels, dining, and attraction admissions, creating a consumption loop that integrates transportation and tourism [5]. - The company plans to monitor passenger flow and optimize train capacity while exploring more combined service products to enhance the travel experience for tourists [5].