证监会发布！工行、中行、交行、富国基金，最新发声

Core Viewpoint - The implementation of the "Regulations on the Management of Sales Expenses for Publicly Raised Securities Investment Funds" marks a significant step in the fee rate reform of the public fund industry, aimed at reducing investor costs and enhancing their experience, thereby promoting high-quality industry development [1][5][10]. Group 1: Industry Impact - The fee rate reform is expected to lower investor costs significantly, with an overall reduction in sales expenses by 34%, potentially saving investors approximately 30 billion yuan annually [10][11]. - The reform encourages a shift from a "sell-side" to a "buy-side" service model, aligning industry development with investor interests [2][5]. - The new regulations include detailed provisions for reducing subscription and service fees, optimizing redemption arrangements, and promoting long-term holding of funds [5][10]. Group 2: Institutional Responses - Industrial and Commercial Bank of China (ICBC) emphasizes enhancing investor satisfaction and service quality through transparent communication and educational initiatives [2][3]. - Bank of China focuses on implementing regulatory requirements to ensure smooth reform execution while enhancing its service system and promoting long-term investment [5][6]. - Bank of Communications highlights the importance of the new regulations in reducing costs and fostering a customer-centric approach in wealth management [7][9]. Group 3: Specific Initiatives - ICBC plans to upgrade its customer service capabilities, including personalized investment advice and improved digital platforms for better user experience [3][4]. - Bank of China has implemented various fee discounts and is committed to improving service quality through training and digital tools [5][6]. - Traffic Bank is launching initiatives like the "Wode Wealth Journey" to enhance financial education and investor engagement [9]. Group 4: Future Directions - The reform is seen as a catalyst for the industry to focus on long-term returns rather than short-term gains, promoting a healthier market environment [10][11]. - The establishment of a direct sales service platform aims to enhance efficiency and service quality for fund management [11].