“快进”成现实、“慢游”成趋势 高速直达带火海螺沟及周边旅游市场

Core Viewpoint - The opening of the Luzhi Highway's Luding section has significantly increased tourist traffic to the Hailuo Valley Scenic Area, resulting in substantial economic benefits for the region [1][2]. Group 1: Tourist Traffic and Economic Impact - On New Year's Day, the Hailuo Valley Scenic Area received over 3,900 visitors, marking a 630% increase compared to the same period last year [1]. - During the three-day holiday, the total number of visitors to the Hailuo Valley reached 14,153, generating ticket revenue of 520,400 yuan [1]. - The entire Luding County welcomed 31,500 visitors (excluding Hailuo Valley) and achieved a tourism revenue of 34.65 million yuan [4]. Group 2: Changes in Visitor Behavior - The new highway has altered the visitor structure, with tourists now spending more time in Luding County rather than just passing through [2]. - Visitors are now able to enjoy a full day of activities, such as visiting the Luding Bridge in the morning and then heading to Hailuo Valley for glacier viewing and hot springs in the evening [2]. Group 3: Infrastructure and Service Enhancements - The Hailuo Valley Scenic Area has upgraded its facilities in anticipation of increased tourist numbers, with 217 hotels prepared to accommodate nearly 8,000 guests [6]. - The scenic area plans to launch various promotional activities, including ticket discounts and winter tourism experiences, to enhance visitor engagement and satisfaction [6].