财经观察｜从元旦假期“开门红”看香港文旅市场新趋势

Core Insights - The Hong Kong tourism market experienced a strong start in 2026, with over 3.2 million people entering and exiting the region during the New Year holiday, including more than 1.63 million inbound visitors, driven by large events and supportive central government policies [1] - The "New Year Countdown" event in Central attracted significant participation, boosting local consumption, with bars and restaurants reporting a 50% increase in revenue and full booking rates [2] - The opening of new cultural venues like the East Kowloon Cultural Centre and the ongoing development of the West Kowloon Cultural District are expected to enhance Hong Kong's cultural and creative industries [4] Tourism Trends - The influx of visitors is supported by the Greater Bay Area's increasing connectivity, with a projected 49.9 million visitors to Hong Kong in 2025, 74% of whom are expected to be from mainland China [5] - The "Industrial Brand Tourism" initiative is set to enhance the visitor experience, with three brands participating in the first phase [5] Event-Driven Consumption - Major events like the New Year concert at Kai Tak Sports Park attracted over 120,000 visitors in a single day, showcasing the potential of event-driven consumption to boost retail and hospitality sectors [3] - The occupancy rate of hotels during the New Year period reached 100%, indicating strong demand from mainland travelers [2] Infrastructure Development - Hong Kong's venue infrastructure, including the Kai Tak Sports Park, is being upgraded to support large-scale events, reinforcing its status as a "City of Events" [3] - The government is actively promoting the integration of arts and technology through new cultural facilities, which will further enhance the tourism landscape [4]