茉莉奶白元旦假期迎销售高峰 跨年当日全国售出近190万杯

Core Insights - The New Year holiday has significantly boosted the consumption of new tea drinks, particularly the Jasmine Milk Tea, which saw impressive sales figures driven by both the "New Year effect" and the launch of new products [1] Sales Performance - On December 31, 2025, nearly 1.9 million cups were sold nationwide, with 1.53 million cups sold on New Year's Day, indicating sustained consumer interest [1] - Shanghai, Chengdu, and Hangzhou ranked as the top three cities in terms of sales revenue [1] International Expansion - The Jasmine Milk Tea has also performed well in overseas markets, with a new store opening in Toronto's CF Fairview Mall during the New Year period, achieving an average daily sales of 3,500 cups [1] - Several stores in the United States have also shown strong performance, highlighting the brand's popularity and growth potential in international markets [1] Product Performance - The signature product "Jasmine Milk Tea" and popular fruit milk products "Strawberry King" and "Grape King" led in sales, collectively contributing over 40% of total sales [1] Store Performance - Multiple stores located in tourist attractions and transportation hubs have become key drivers of revenue growth, with notable performances from the Shanghai Qianguqing Scenic Area store, Xi'an Longhu Changle Tianjie store, and Shanghai Haichang Ocean Park store, each showing nearly 300% month-on-month sales growth [1] - Stores in Kashgar and Huzhou, which cater to tourism and travel, also experienced strong sales [1]