Zheng Quan Ri Bao Wang·2026-01-04 14:21Core Viewpoint - The collaboration between farmers and Nongfu Spring emphasizes quality control and incentivizes farmers to produce high-quality navel oranges, resulting in better income and market trust [1][2][3] Group 1: Quality Control Measures - Farmers must undergo rigorous quality checks, including pesticide residue testing before signing contracts and multiple inspections throughout the harvesting and processing stages [1][2] - The production process includes ten strict selection procedures, ensuring that only the highest quality oranges receive the "17.5°" label [2] - Each orange undergoes extensive processing, including deep cleaning, optical sorting, and multiple quality checks, ensuring uniformity in appearance and taste for consumers [2] Group 2: Incentives and Economic Impact - Nongfu Spring has introduced a new incentive policy that rewards farmers with up to 0.2 yuan per pound based on fruit quality metrics, significantly increasing farmers' income [3] - The company is expected to allocate millions to reward farmers under the "优果高价" policy, with an estimated 80% of farmers benefiting from these incentives [3] - The partnership encourages farmers to focus on quality, leading to a positive feedback loop where better farming practices yield higher quality fruits, enhancing market reputation [3]