高质量发展地方亮点丨一“城”连中外——山东临沂商城国际化一线观察

Core Viewpoint - Linyi Mall has transformed from a small market to a modern commercial logistics city, becoming a significant international trade hub with a focus on digitalization and globalization [1][2]. Group 1: Development of Linyi Mall - Linyi Mall has evolved into the largest professional market cluster in China, attracting thousands of international merchants annually for trade and cooperation [1][2]. - In 2025, Linyi Mall hosted 90 international business events, with 44,500 international merchants visiting, marking a 47.85% increase year-on-year, resulting in an intended transaction volume of 23.67 billion yuan [2]. - The market transaction volume reached 646.51 billion yuan, and the logistics total volume was 1,011.96 billion yuan, with year-on-year growth of 6.3% and 8.8% respectively [2]. Group 2: International Trade Expansion - The "Hundred Groups and Thousand Enterprises" initiative has been launched to explore international markets, utilizing various methods such as government-business partnerships and exhibitions [3]. - Linyi's North China International Auto City has begun operations, exporting an average of 900 vehicles monthly to over 20 countries and regions, indicating strong international demand for Chinese vehicles [3]. Group 3: New Business Models - Local businesses are exploring new "going global" models, such as the "two-yuan store" concept, which offers high-value, one-stop shopping experiences to overseas partners [5]. - In Angola, the "1000 Kwanza Store" model has opened four stores, generating daily revenues exceeding 200,000 yuan, demonstrating the effectiveness of the "whole store going abroad" approach [6]. Group 4: Logistics and Transportation - Linyi has established itself as a national leader in international road transport, with significant reductions in customs time and costs due to the TIR (Transports Internationaux Routiers) agreement [6]. - The city is the first in China to host three major centers for international road transport, enhancing its logistics capabilities and covering countries like Russia and Kazakhstan [6]. Group 5: Future Development Plans - The Shandong provincial government is promoting Linyi Mall's transition from a national to a global trading hub, emphasizing internationalization and digitalization as key growth strategies [9].