Nan Fang Du Shi Bao·2026-01-04 14:32Core Insights - The New Year's holiday in China has seen a significant increase in family dining demand, revealing new consumption trends characterized by quality, scenario-based, and health-oriented choices [1] Group 1: Quality Consumption - High-end fruits and imported ingredients have become standard on dining tables, with sales of Chilean cherries in 10-pound gift boxes increasing by 145% year-on-year, indicating a strong consumer preference for quality fruits [2] - Domestic premium fruits are also gaining popularity, with sales of Sichuan spring citrus gift boxes increasing over 8 times year-on-year, reflecting a balanced quality consumption landscape [5] - High-end seafood and imported meats are benchmarks for consumption upgrades, with sales of ready-to-eat sea cucumbers increasing nearly 16 times and South American imported beef showing significant growth, such as a 238% increase in specific cuts [6] Group 2: Scenario-based Consumption - The "hot pot scenario" has emerged as a highlight of New Year's consumption, with high-quality lamb slices seeing over 160% year-on-year sales growth, showcasing consumer preference for traceable meat [7] - Traditional festive foods and new-style desserts coexist, with sales of hairy crabs increasing nearly 100% and fresh cakes growing by 35%, reflecting a new interpretation of festive dining experiences [7] Group 3: Health-oriented Trends - Consumers are increasingly focused on the nutritional value and convenience of food, as evidenced by the nearly 16-fold growth in ready-to-eat sea cucumbers, highlighting a preference for high-nutrition and convenient products [8] - The growth of high-quality, unprocessed meat products, such as the 160% increase in lamb slices, indicates a willingness to pay for healthier protein sources [8][10] - The 35% growth in fresh cake categories suggests a shift towards healthier dessert options, with low-sugar and natural ingredient products becoming more popular [10]