PingPong联合创始人卢帅：中企出海模式发生本质变化，数字化建设成第一步

Core Viewpoint - The anxiety of "if not going abroad, then facing elimination" is prevalent among domestic companies, making international expansion a realistic choice for growth in 2024 and beyond [1] Group 1: Changes in International Expansion Strategies - Chinese companies are shifting from traditional manufacturing and export models to high-value-added strategies that incorporate branding and innovation [1][2] - The approach to cultural output is evolving, focusing on the integration of Chinese and foreign cultures with local adaptations [1] - Companies are increasingly relying on local talent with strong operational and digital capabilities instead of overseas agents to enhance brand competitiveness [1] Group 2: Digitalization as a Foundation - Digital infrastructure is becoming the first step for companies going abroad, with a focus on establishing global systems and data centers to support operations across multiple countries [2][3] - The digitalization process is viewed as a core component of the business model, enabling direct connections with overseas customers [4] Group 3: Trends in Global Trade - The structure of global trade has shifted from being dominated by large companies to including more small and medium-sized enterprises, facilitated by advancements in network technology and mobile internet [5] - The geopolitical landscape has accelerated the restructuring of global trade chains, leading to a more interconnected trade network [5] Group 4: Cross-Border Payment Landscape - The changing dynamics of global trade present challenges for cross-border payment companies, as customer demographics and needs evolve [6] - The company plans to expand its payment licenses in several developing countries by 2025, reflecting a strategy to diversify market coverage based on demand [6] Group 5: Future Outlook - The next decade is expected to see a significant increase in the contribution of overseas clients to the company's business, potentially surpassing that of domestic clients [8] - Despite uncertainties in the global market, the growth of the best companies is increasingly tied to deepening globalization [10]