Group 1: Tourism Market Performance - During the 2026 New Year's holiday, domestic travel reached 142 million trips, with total spending of 84.789 billion yuan [1] - The number of inbound and outbound travelers reached 6.615 million, averaging 2.205 million per day, a 28.6% increase year-on-year [1] - The trend of deep experiential travel is becoming mainstream, with searches and bookings for intangible cultural heritage tourism increasing by 85% [2] Group 2: International Travel Trends - The outbound travel market saw significant growth, with popular themes including island vacations and Northern European experiences [3] - Domestic travel for foreign visitors increased to 828,000, a 29.8% rise compared to the previous year, with 292,000 entering under visa-free policies [4] Group 3: Home Appliance Market Dynamics - The new round of national subsidies initiated a surge in home appliance sales, with store traffic increasing by 110% during the holiday [5] - Sales of energy-efficient appliances rose significantly, with 92% of sales being of first-level energy efficiency products [5][6] - The smartphone market is experiencing a shift towards high-end models, with Pro, Max, and Ultra variants accounting for 62% of sales [6]
“开门红”!文旅消费市场,成绩单亮眼!