“开门红”！文旅消费市场 成绩单亮眼！

Group 1: Tourism and Travel Market - During the 2026 New Year's holiday, domestic travel reached 142 million trips with total spending of 84.789 billion yuan, indicating a strong recovery in the tourism sector [1] - The trend of deep immersive experiences in tourism is becoming mainstream, with searches and bookings for intangible cultural heritage (ICH) tourism increasing by 85% during the holiday [2] - The outbound travel market saw significant growth, with popular themes including island vacations and Northern European experiences, leading to a rapid increase in bookings for flights, hotels, and tours [3] Group 2: Foreign Tourism and Consumption - The number of foreign visitors to China increased significantly, with 828,000 foreign tourists entering during the holiday, a 29.8% increase year-on-year, driven by visa-free policies [4] - Foreign tourists are increasingly opting for free travel, with Shanghai being a popular destination, as they find the cost of living lower than in their home countries, enhancing their travel experience [4] Group 3: Home Appliance Market - The home appliance market experienced a surge in sales during the New Year's holiday, with a 110% increase in store traffic, attributed to a new round of national subsidy policies [5] - The new subsidy policy has shifted consumer focus towards energy-efficient products, with sales of first-level energy-efficient appliances rising to 92% [5] - The 3C market is expanding, with high-end smartphone models accounting for 62% of sales, and the introduction of smart wearables into the subsidy program driving a 97% increase in bundled purchases [6]